Guest blog by Kevin Bumgardner
Pinterest is a big deal for any company that caters to the female demographic, as over 80 percent of the 70 million Pinterest users are women, according to Digital Marketing Ramblings.
When you invest your marketing time and effort into a social media profile on Pinterest, you’re getting a return on investment. Several analytics tools maximize your health and wellness marketing campaign, giving you the ability to see key metrics so you can adjust your Pinterest strategy accordingly.
Photo of the art of Pinterest by mkhmarketing via Flickr
Brands and businesses who have a heavy presence on Pinterest, such as Penn Foster, benefit from loading a Pinterest queue and taking a hands-off approach to posting, to focus on marketing and data analysis. Viral Tag allows bulk image uploading and scheduling, image enhancement, multiple account management and metrics. One helpful feature that ViralTag has with its metrics tracking is that it integrates with Google Analytics, providing even more information on the people who pin your Pinterest posts. When you want a combination tool instead of a purely analytics tool, Viral Tag is one of the best options on the market for you, and it starts at $4.99 per month.
Pinterest’s official free analytics tool is a solid choice, especially if you aren’t looking for a lot of bells and whistles. It allows you to track pinning activity and clicks, with metrics for impression and reach. You can look at historical data or simply see your day to day pinning activity. You get information on the most popular types of pins on Pinterest, so you can focus your marketing efforts to the styles that you know pinners already love.
Pin League has widespread usage among big name brands, with over 1,000 using it as their main Pinterest analytics tool. It gives you a well-designed visual interface that allows you to track your followers, likes, comments and repins, with comparisons between different time periods. It includes benchmark KPIs that allow you to track how you’re doing compared to your competitors. Search through all of your content and find out how it’s doing through the category, pinboard, hashtag, individual pin, and keyword. Basically, if it can be tracked on Pinterest, Pin League is going to do it for you for $29 per month.
Curalate provides comprehensive metrics for business users for Pinterest and Instagram. The interface presents your top pins, the amount of interactions you have with users, traffic analysis from your images, popular pins and boards, easy ways to interact with your customers and keyword monitoring. Curalate powers Pinterest-specific promotions, so if you want to provide incentives for users to pin your products or talk about your brand, you give them a good reason to. It’s a contest-based marketing system that allows you to check out all of the information directly from Curalate, starting at $19 per month
Kevin’s been in landscaping in 20 years with a large background in gardening and farming.
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