I just wrote about time management on another blog, because it is SUCH a big issue, today. One of the biggest challenges around time is in trying to ‘market’ your business via the current social networking venues.
I hear it all the time: “I need to market, but then I don’t have time for anything else!”
Let’s FIRST look at the term “marketing” and then let’s look at your social networking habits to see if we can get you back to work.
Marketing is the strategy you will use to grow your business.
Marketing does not ONLY mean Twitter, Facebook and LinkedIn. Marketing is a bigger picture of how you will accomplish the goals you’ve set up to accomplish with your business. Marketing is the tool for success. This also means newsletters, business cards, networking, phone calls, etc, just to name a few. Social networking should only be a PART of your marketing.
Literally, the definition of marketing by the American Marketing Association is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”
Ok, that’s the first step.
Next, let’s look at your social networking habits. Looking at your current social networking habits, are you able to quantify your results? How many visitors are you driving to your website as a result of your postings? And, of those visitors, how many are signing up for anything you have to offer? First item should be your newsletter/eblast. Second would be your main service or product you have to offer.
Do NOT tell me you don’t know!
If you find yourself spending hours on these sites and you do not KNOW the results you’re producing, then really, you’re not working, you’re playing!
Consider how much all that ‘playing’ is costing you! Where is your return on investment? If it is not driving business to you, how else could you otherwise spend your time and actually MAKE money? Afterall, that IS why you’re in business, right?
The best piece of advice my Social Media VA gave me was this: Spend no more than 5 minutes a day on these sites. She suggested pick one to visit 3 days a week, another 2 days, and another 2 days. It was like she lifted this huge weight of pressure off my shoulders! Oh, I CAN create a presence AND work at the same time!
The funny thing is I’m starting to see other business coaches/consultants suggest the same thing. Why? Because it works!
So, now you know what marketing is and what place social networking plays in the BIG picture. And you have a suggested guide for controlling your social networking time.
So now, SERIOUSLY, stop reading and get to work!