Your niche isn’t just who you work with, but it’s what you do for the people you most love working with. It’s the combination of who you serve, the problem you help them solve, and your own system of how you help them. This blog will only address the client, not how to create your own branded system.
Actually, identifying your niche is quite easy. Here are the steps you should take to clarify what your niche is:
Step 1: Clarify what you’re all about.
Determine what business you’re really in. What makes you tick? Why are you in business when you consider the BIG picture? No matter who you would work with, what is the over-reaching thing you do?
Step 2: Who do you like to work with?
Identify the population of people you would most love to work with. When I work with people in my Niche Breakthrough process, they come up with several populations and are able to work through the brainstorming process to determine who they like and understand, and who they don’t really like or understand. It’s important to be excited and passionate about who you work with.
Step 3: Get to know your clients.
Identify what problems they struggle with, what solutions they’d like to see instead, what it is they need to know, what they ultimately want, and why that’s important to them. If you can speak their language and speak to their problems, they will listen. This is the key to successful marketing.
Step 4: Test them.
It’s one thing to pick a population that you would love to work with, but will they buy what you have to offer? Is this audience one who will invest with you, and do you love them? If so, great! If not, reconsider. You also want to research to see if this population buys similar things to what you have to offer.
Clarifying your niche will help cut down the amount of time you need to spend on marketing, and will allow you to reach your target market easier than when you’re trying to please everyone. One thing I often tell my clients is if you don’t really ‘see’ your ideal client, and speak to him/her, then you’re speaking to “Generic Everyone” and no one will hear your message!
Let me know how you do with identifying your niche.
MEG Enterprises, Inc.
Do you still struggle with your niche? Sign up now for the Teleseminar series.