There is one thing I often hear from health professionals, which is they feel they just need a plan, and then they know they can turn their business into a great success.
But they don’t create that plan! Why? Let’s look at 3 biggest reasons why you don’t, and give one tip for each reason that can turn things around:
- Usually you are too close to what you do to be able to really SEE what you have to offer!
If this is you, sit down and write out every service and product you have to offer. Then determine when you would like to sell that product or service. Even I work with a company who can help me not only see the services I have to offer, but also helps me plan when I will offer them, and then helps me create the promotional plan to fill my programs.
- Sitting back and putting a comprehensive plan together feels like too big a project.
It’s really not; it just takes some time and a methodical process to turn what you have to offer into a plan to FILL your services or sell your products. Once you have all your products and services written down from above, print up calendars for the period you’d like to plan (each month for the rest of the year would be ideal) and, in pencil, play around with how many of each product or service you would like to sell.
- You don’t know HOW to plan!
Again, by just taking it one step at a time, the “HOW” really resolves itself rather quickly. If you have identified all of your products and services, and you have written down when you’d like to sell each on the calendars, from above, you actually have started your plan! The next step is to plan your PROMOTIONS!
Often it’s just a matter of getting started. As a successful person, though, once you’re given the right door to open, you can excel! You just have to “JUST JUMP”!
Do you struggle with taking your business to the next level? Imagine if you could create your plan for the rest of the year in just half a day! You can do this with the MEG Enterprises half-day intensive coaching session in Marketing Plan in a Day. To learn more, click here.