As I was writing my book “Just Jump“, I spent a great deal of time working on the PERFECT title. I came up with great ideas, *I* thought (my favorite was, ‘you have to jump to see if you can fly’), but then I sent out various options to my R&D team. And, thanks to such a great strategy, came up with THE title. “Just Jump: The No-Fear Start-Up Guide for Health and Fitness Professionals“.
As time goes on, I realize just how perfect that title is, because SO many of my clients are afraid to JUST JUMP!
Now, don’t get me wrong, you DO have to plan, but since I work primarily with health professionals, business planning is not their strong area. So, we tend to start with more introspective work, EASING them into the planning stage of a business plan and a marketing plan.
But the problem I STILL see is people hesitating to JUST JUMP! Oh yea, they’ll start embracing the planning process. In fact, suddenly they are HOOKED on planning. Grin; but that’s just because it’s a great way to avoid the jumping.
How can you take that first jump, yourself? Start with a little hop – maybe something as simple as just handing out your business cards! Or, if you’re waiting until you have a website built (“Oh, it’s not quite ready!”), then set up a blog and just start blogging! People are never going to know who you are unless you TELL them you’re out there!
Jump over here and tell me what your step is… and I do challenge you to JUST JUMP!
Margie
To purchase “Just Jump“, go to www.californiabasedpublishing.com, or visit Amazon.
