How can you create a successful business?
Give your customers/clients what they want!
I find that when people first come to me they say they want to do this and want to do that. This is great, because I hear their passion, which is ALSO critical to successs. But, what if your clients don’t WANT this or WANT that? Then what?
How do you find out what your clients want, then?
It’s a hard answer: ASK THEM!
Ok, on the surface, this seems a simple thing to do. Until you start to work on the actual action plan of asking them. Hm; ask them what, exactly, and how? Should it be a survey? Should it be in your newsletter? Should you ask on Twitter or Facebook?
Grin; this is where the perfectionism kicks in for many of my clients. So, my answer is this: Just simply ask them what they want, and ask it in all of the above! Well, the survey is great, but that WILL take a bit more time, so why not keep it simple (KISS) and literally ask your followers what they want. What do you like that you are offering? What is it about you they like? What do they wish you would offer? What is it about you they would like to see improved?
When I was working on my book, I asked everyone I knew, who was willing to share their input, a lot of questions to help me come up with a title, different concepts, and the book cover. Granted, I got TONS of different input, but it was extremely helpful.
There’s a little side benefit to all of this, too, when you’re creating a product! It lets people know about your product, and people enjoy seeing what the final product is once you release it.
So I challenge you to put a simple question out to your target market. And I’ll ask YOU this one question of me: What would like to see me offer that I don’t offer?
Happy Holidays!
Margie
