Last time I talked about the three easy steps for planning for success for your wellness business. This time we want to dig into Step 3, where you create your promotional plan.

First, what IS a promotional plan? It literally is how you are going to market what you have to offer! Simple as that.

Second, how do you create it? This is how:

Part 1 – Determine when you want to launch each item.
Assuming you already have your services and products clearly defined, and all of your trips, conferences, and other activities indicated on your calendar for the year, you are now ready to start creating how you will promote what you have to offer.The first step is to determine WHEN you want to launch what you have to offer. When is the first date you want people to start working with you or purchasing what you offer?

Part 2 – Come up with timing and pricing strategies.
This can get quite involved, so I’m going to stick with assuming you have something simple, like a 3-part workshop (let’s say virtual). You want to create some early-bird pricing, regular pricing and last-minute pricing. You then want to determine when you’ll want to offer each variation of your pricing. We won’t address the actual pricing strategy or when you will determine these break-offs here, but you get the point. Basically, you’re going to backtrack from your launch date in order to determine this.

Part 3 – Decide if there is anything else you want to offer or promote.
Sometimes people will do something like a free ‘preview call’ in order to generate interest in the series (still using the virtual workshop series as an example). Other ideas include a series of videos or audios. Anything works.

Part 4 – Create your promotional text.
Now it’s time to create all of your promotions. This includes your emails, tweets, Facebook post, blogs, and your web page for the workshop series. If it’s a live event, you’ll want to include some strategies for reaching people in the target geographical location.

Part 5 – Plan the timing of your promotions.
This basically means pull out your calendar and create your timing strategy for when you will put your each email, blog, social media post, etc.

You are on your way! Let me know how you do with this, and enjoy your successful 2012!

Margie
MEG Enterprises, Inc.

Do YOU struggle with putting your marketing and promotional plans together for your amazing 2012? If you haven’t done it, yet, I suspect the answer is YES! Imagine really defining all your products, programs and services for the year, mapping out when you want to offer them, and then creating your marketing promotional plan, so you know EXACTLY what you need to do each month! Check out the Marketing Plan in a Day private coaching session by clicking here.

We all experience it. Either something happens with family finances (husband loses job, a necessary move, etc), there is an unexpected tragedy in the family, or a health emergency that throws you for a loop.

Another way life gets in the way is people think they’re not ready, yet. Ready to step into that dream they’ve had for years, but allow ‘not ready’ to hold them back.

How do you handle it?

People handle LIFE in different ways:

• They throw up their hands and give up.
• They back off and try to handle ALL of it, on their own.
• They re-focus and create a new strategy.
• They stay quiet and safe.

If you’ve ever read any of my materials, or even read my book, “Just Jump,” you know what type of person *I* am! So let’s take a look at HOW you can re-focus and create a new strategy when LIFE gets in your way:

1. Allow yourself to step back and give yourself space to think.This might be to think about what’s important to you and what you really want to do, moving forward, with both life and business.
2. Re-prioritize. In any situation where ‘life gets in the way’, if necessary, as you step back, determine what can be moved to the bottom of your list of things to do and what becomes more important.
3. Open up your schedule, if necessary, for ‘life.’If you need to cancel clients, if you cancel ahead of time and explain why adequately, they will understand.

Life will always happen. But I strongly believe that we can take charge of it and live it the way we want, no matter WHAT ‘life’ throws at us!

I will never allow myself to let life happen to me. I will always be the one in charge.

What about you??

Margie
MEG Enterprises, Inc.

Are YOU ready to take charge of your business dreams? Do you imagine living the life of fulfillment and being in control of your own future? Do you imagine really transforming people’s lives? If so, come join us for the 2012 Prosperity Secrets Platinum program and turn those dreams into reality!

When most people start their business, they tend to feel like an impostor.

A question I hear quite often is, “Why will people contact me instead of someone else?” They always site the fact that others know so much more than they do. This is absolutely normal!

You decide to step out of your comfort zone and take part in a networking event. This event consists of people in the local business community and you have just started your practice. It’s time to get out and mix, you decided. But, as you walk into the building, you’re wondering, ‘What WAS I thinking?’ After all your hard work to get the doors open to your dream practice, and although you are very clear about what makes you shine above the others, suddenly you doubt you can even have an intelligent conversation with these people who MUST be more experienced and sophisticated than you are!

Or are they? Do you realize that most of the people in that room feel the same way you do?

But what is this all about? For women in particular, they feel that, regardless of the accomplishments and education they have attained, they really have fooled others into thinking they are knowledgeable and deserving. One day they will be found out, they think! However, they continue to volunteer for high positions, get that next degree, and accept organizational honors, only to feel they just have everyone very well hoodwinked. If they continue to grow, maybe no one will really ever find them out.

It’s all about self-confidence and being ok with not knowing it all.

Part of developing that self-confidence is by practice. The way you practice is “fake it until you make it.” So, start practicing, now!

Margie
MEG Enterprises, Inc.

Do you struggle with telling people what you do and who you are? If so, come join us for the Niche Breakthrough Secrets to Unlimited Client Attraction teleseminar series, starting on November 29.

Have you read Step 1 and Step 2 yet? If not, be sure to go back and read them. Afterall, we want YOU controlling your time so YOU can make more money, too! Just as I have learned to do.

However, as I’ve already shared, years ago I really struggled with getting things done. What made it most frustrating is I HAD the time, but was getting bogged down in the voices in my own head! Yet I’ve had people for years comment about how amazed they are at all the things I do. But, it’s only really been in the last year and a half that I can still accomplish the things I want to accomplish AND take real time off to enjoy life WHILE witnessing my income increase AND witness my clients achieve great success.

If you have followed Step 1 and Step 2, you already know that today I am living my dream: As my business continues to grow and is strongly in the 6-figure stage, because I’ve been able to follow these 3 simple steps I am sharing with you in these posts, my business continues to grow, yet I’m able to take 3 days off a week to do exactly what I want to do, without thinking about the business all the time. Today I walk into my office with a plan, and I’m able to shut down the distractions and focus.

When you’re able to control your time the way you WANT to, you’re able to better control the revenue that flows to you.

Today is Step #3 of three simple time success strategies that I cover more deeply elsewhere, but they can really can make the difference between working all the time, and feeling you would NEVER really want to grow to 6 or 7 figures (because then you wouldn’t have a life) or enjoying a thriving business, while playing and having tons of fun with family and friends, and feeling fulfilled because you are not only successful but ALSO are a living model of balance for your clients.

Step #3: Manage your social media

You KNOW how this can suck the time right out of your day! And what do you REALLY have to show for it? Not enough to justify hours of your time!

1) Create a plan for your social media.
What outcomes do you want? Write them down and then how you will achieve them. Then track your results. Don’t leave this part of your marketing to chance; it should be just PART of your overall marketing plan. And every one of you reading this should have SOME type of plan for how you market!

2) Create your schedule for social media.
If you scheduled 5 minutes a day on each site (Facebook, Twitter and LinkedIn), it would only take you 15 minutes a day! And you’d STILL “Show up” on them enough to have a presence.

3) Then SET A TIMER so you stick TO your schedule!
It’s really easy to spend a day on social networking sites! That’s fine if that’s how you want to spend a weekend afternoon, but does it make sense to replace working ON the business with this? No!!!

Many new and growing Nutrition and Wellness Entrepreneurs struggle with the same challenge: They feel they spin their wheels all day and don’t get enough done. This directly impacts the amount of money they are making and the quality of life they live! In order to raise YOUR income AND actually enjoy a life, you HAVE to control your time in as focused and methodical manner you approach health and wellness! Yes, you really CAN have both, but, as with your health, you have to be disciplined.

Put these three steps into place in your business, and let me know how it works for you. My clients find them VERY effective, when they implement.

Margie
MEG Enterprises, Inc.

Do YOU struggle with time management? Do your days fly by with you wondering what you did that day, every day, every week? This is costing you money! To learn time success strategies that will instantly leave you feeling in charge of your life, and allowing you to MAKE more, check out “6-Figure Time Success Secrets for Health and Wellness Professionals.”

I have to admit I did NOT make up this term, myself. One of my clients just told me this! And I thought it was great!

Do you suffer from “Messy Head Syndrome”? You know: You’re not sure what you want to do, what you offer and who you most like to work with? And this confusion leads you to just blindly move through the day, without a good, strong sense of where you’re going and why?

Let’s look at 3 steps you can take immediately to help you clear up YOUR “Messy Head Syndrome” so your business starts taking off in success.

Step 1: Clarify who you are. What are you in the business of, no matter what? No matter who you do it for or how?

Step 2: Determine who you most love to work with and what their problems are. Spend time on this. Imagine working with that ideal client all the time.

Step 3: Develop what you have to offer. Once you have become clear what the ultimate outcome is that your ideal client would like to achieve as a result of working with you, then walk through what steps are necessary to help them get there. THAT is your system, your program.

This sounds like simplistic steps, but they ARE the essential steps to clearing up “Messy Head Syndrome” for business success.

Margie
MEG Enterprises, Inc.

Would you like to step deeper into this process of clarifying who you are, determine who you most love to work with, and develop what you have to offer? Then you’ll want to join us in the Niche Breakthrough Secrets to Ultimate Client Attraction teleseminar series that starts on November 29. To learn more, go here.