There are a lot of 1-page marketing plans. And a lot of tips on how to create your elevator pitch or audio logo. But are they really tapping into the solutions you want for your wellness clients?
Let’s face it; the facts of business feel very diametrically opposed to the purpose of health and wellness business. After all, you didn’t start your business to make money: You started it to impact the health of the world!
Yet, as I’ve said before, you don’t want to live in box while you’re doing it. Besides, if you made more money, you can reach more people, which means you will impact a greater number of people.
Now isn’t that a reason to make more money? Continue reading
I like to do things on my days off, and I take Tuesdays and Fridays off during the week, on most weeks of the month. But occasionally I end up home on those days, and when I am, I find myself trying to go back into the office. I LOVE my work!
It’s hard to NOT work when I’m home. After all, my office is in my home. And I find myself sometimes caught up in ‘just doing this ONE thing.’
But I find that when I do that, business SUFFERS for it! Continue reading
If you’re like me, you’re working hard to stay on top of social media – blogging, Facebook, LinkedIn, Twitter, YouTube, Google+, as well as perhaps Pinterest, Instagram, etc. Oh, and ALSO create ongoing new products, programs and services. Oh, and ALSO provide amazing customer service. Hm; maybe trying to fit in some LIFE in there while you’re at it!
WHEW! How are you doing?
According to Jay Baer, the competition is just growing. And it’s going to be critical to change your strategy.
However, this doesn’t mean it’s going to END social media. Social media is just a PART of your overall marketing strategy that is essential for business, today.
So let me share with you how I am able to manage social media in ten minutes or less a day. You’ll see that you first need to set things up. But then, it really IS as easy as managing social media in ten minutes or less a day. Continue reading
You want to start a business. But you don’t know anything about business, and you don’t know what’s true and what’s not true. On the one hand, you’ve dreamed about your own business for years. On the other hand, it scares you to death to actually START a business!
What if you fail? What if you succeed? What if you don’t know what to do?
Well, the wellness professionals I work with know NOTHING about business! But they do know their specialty. And they know their passion. And they know that if they don’t take this risk, they will live to regret it.
How do YOU want to look back at your life? With satisfaction or regret? Continue reading
If you’re anything like me, you have a strong core desire to improve your own life and the lives of those around you. When this manifests itself as an opportunity to start the wellness business you’ve always wanted, great—it just may be time to grab the opportunity and run with it.
Every entrepreneur faces three common tasks when getting ready to open their doors: logo design, website design and announcing your arrival. Should you do these tasks yourself, or hire someone to do them for you? How do you figure out where to use your money and where to spend your time?
Relax. As an expert in the world of wellness, you already know that stress is counterproductive to your goals. We’re going to help you figure it out. Continue reading
Today we all have WAY too much to do! And, as a wellness professional, you probably feel you should set an example of how to overcome overwhelm. But sometimes you’re bombarded with not only how to organize and manage clients, and billing and scheduling, but also the marketing, social media and just basic time management!
According to the Merriam-Webster dictionary, the term “Overwhelm” has three meanings: To affect (someone) very strongly; to cause (someone) to have too many things to deal with; and, to defeat (someone or something) completely.
So, since this word often has a negative connotation, it can actually have a POSITIVE one, too!
Ok, so you’re busy. So let’s get down to the 10 quick tips about overwhelm and see if you can’t get control of your time, instead of it being in control of you! Continue reading
No matter what your motivation is for starting your wellness business, one thing is likely: You want it to be successful. Yet, many wellness professionals try to grow their businesses all by themselves!
Even if you are just a start-up, you’re going to need help. Initially, it might be from an accountant, or perhaps a website designer, or even just a graphic designer. Sure, you can do all of that yourself, too. I sure did! I did my own books, created my first website myself, and even created my own business cards.
And when I think about it, today, I realize that doing all these things myself came at an opportunity cost: I couldn’t spend time seeing new clients or creating new programs while also balancing my books, creating and updating my website and designing my own cards and brochures. Continue reading
You’ve been dreaming about what it would be like to open your own private practice for health, nutrition or fitness clients. It’s been on your mind since you were in school, and there are times, especially on Monday mornings, that you daydream about it.
But, you’re not really sure what it would look like. You don’t have the first clue how to get started, and of course you’re afraid that you would put your heart and soul into it, only to fail and look like a fool. You barely even talk about it out loud, because you don’t want family and friends to laugh at you.
But, anything is possible!
The only limitations we have are the ones we put on ourselves! With planning and learning the steps, and doing your homework, if this is something you really want to do, you can do it, AND succeed greatly at it, too!
I know you can, because I’ve worked with hundreds of people just like you, who only have a vision and a belief. But need the know-how to build a thriving private practice. Continue reading
I used to HATE to blog. I’d sit there, on Mondays (my blogging day) and stare at the computer, wondering “What WILL I write about, now?”
Can you relate? I know some of you can.
And it didn’t help that my social media VA from Time on Task VA Services pointed out that when I DID blog, my site visitors went up. In fact, In Jay Baer’s book, “Youtility” he points out that, according to Blogspot, those who blog 15 times or more per month have five times the traffic than those who blog less.
Ok, I need to blog more… Continue reading
Do you struggle with trying to do too much? Or feel that you’re just not getting done as much as everyone else does?
Don’t feel you’re alone: Many of us struggle with what I term Overcoming Overwhelm.
Even though I have a great plan in place for getting a lot done, I still always feel I fall short. In fact, in the last conversation I had with my coach, Sam Horn, when she commented that she was impressed by how much I had accomplished, I had to stop myself from saying “Oh, no, I didn’t get ANYWHERE enough done!”