When building a business, there are a lot of times you feel a lot of pressure: Pressure to complete projects quickly, pressure to get more clients, pressure to come up with your brand, your niche, your IDEAL website. Pressure to MAKE MONEY!
It never ends, huh?
Although that pressure will ease up in time, it never really goes away, because as your business grows NEW pressures develop!
But this is part of the joy of business. Continue reading
Mobile devices and apps have unchained many small business owners and their staff from their desks and allowed them to network outside the office while performing several tasks at once. With as many as 73 percent of business owners operating their company through apps on a daily basis, according to a PeoplePerHour poll, it’s no wonder there is a plethora to choose from so that you can work outside the traditional standards. Continue reading
I just formed a Mastermind group with a couple of friends/colleagues and am really excited. Sure, I have a coach; I’ve had coaches for years. And that support is fabulous. And I attend workshops and conferences. I even have had an accountability partner for years, now, too.
So you’re probably wondering why would I set up a Mastermind group, too?
It’s a proven fact that truly successful people have specific targets they want to attain, and actionable plans to achieve those goals. But even if your goals are the same with all your support communities, the TYPE of support in each is going to show up differently. Continue reading
Overwhelm really is a vague concept that has a lot of different meanings. What does it mean to you? Maybe you feel you have too much to do and don’t know what to do first. Or you’re not SURE what to do, so you’re frozen. Perhaps it means that, since an entire concept feels over your head, instead of rolling up your sleeves and figuring it out, you decide that to follow an easier, but less fulfilling, path.
No matter WHAT it means to you, one thing is for sure: Overwhelm is a vague term that we need to identify more clearly for ourselves. So, let’s do just that. Below I describe overwhelm in 3 terms, which will provide you with direction on what steps to take next, to get yourself OUT of overwhelm. Continue reading
Customers are the lifeblood of any business. Without them, there’s no reason to hire employees, maintain a website, or engage in sales and marketing.
In “Marketing Metrics” by Paul Farris, the author explains that it’s 50 percent easier to sell to existing customers than go out and get new ones. Forbes contributor Alex Lawrence cites Lee Resource Inc.’s customer retention statistic about attracting new customers costing five times more than keeping existing ones. Those are pretty compelling reasons to commit to providing excellent customer service, especially over the phone, where customers easily get frustrated with automated messages, long wait times, and unfriendly representatives.
There are a lot of 1-page marketing plans. And a lot of tips on how to create your elevator pitch or audio logo. But are they really tapping into the solutions you want for your wellness clients?
Let’s face it; the facts of business feel very diametrically opposed to the purpose of health and wellness business. After all, you didn’t start your business to make money: You started it to impact the health of the world!
Yet, as I’ve said before, you don’t want to live in box while you’re doing it. Besides, if you made more money, you can reach more people, which means you will impact a greater number of people.
Now isn’t that a reason to make more money? Continue reading
I like to do things on my days off, and I take Tuesdays and Fridays off during the week, on most weeks of the month. But occasionally I end up home on those days, and when I am, I find myself trying to go back into the office. I LOVE my work!
It’s hard to NOT work when I’m home. After all, my office is in my home. And I find myself sometimes caught up in ‘just doing this ONE thing.’
But I find that when I do that, business SUFFERS for it! Continue reading
If you’re like me, you’re working hard to stay on top of social media – blogging, Facebook, LinkedIn, Twitter, YouTube, Google+, as well as perhaps Pinterest, Instagram, etc. Oh, and ALSO create ongoing new products, programs and services. Oh, and ALSO provide amazing customer service. Hm; maybe trying to fit in some LIFE in there while you’re at it!
WHEW! How are you doing?
According to Jay Baer, the competition is just growing. And it’s going to be critical to change your strategy.
However, this doesn’t mean it’s going to END social media. Social media is just a PART of your overall marketing strategy that is essential for business, today.
So let me share with you how I am able to manage social media in ten minutes or less a day. You’ll see that you first need to set things up. But then, it really IS as easy as managing social media in ten minutes or less a day. Continue reading
You want to start a business. But you don’t know anything about business, and you don’t know what’s true and what’s not true. On the one hand, you’ve dreamed about your own business for years. On the other hand, it scares you to death to actually START a business!
What if you fail? What if you succeed? What if you don’t know what to do?
Well, the wellness professionals I work with know NOTHING about business! But they do know their specialty. And they know their passion. And they know that if they don’t take this risk, they will live to regret it.
How do YOU want to look back at your life? With satisfaction or regret? Continue reading