In business school, one of my classes was on leadership. The way the class was organized is we were broken into groups who were to read and present on a book on leadership. I have to admit that most of the books we learned about did nothing for me.

what we can learn from failing But I thought it was ME!

I just started reading a book called “The Wisdom of Failure” by Laurence G Weinzimmer and Jim McConoughey, which posits that it’s not from the WINNERS in business and leadership that we learn from, but it’s the lessons on failure we learn from.

So, it WASN’T just me! Continue reading

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At this time of year, many people are ready to finally fulfill their dream of starting a business. But to ensure success, you need to spend some time planning it out.

achieve the goals in your business planAlmost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.

There are several different suggestions on how to put a marketing plan together, but all plans have at least seven or eight steps. These steps include preparing a mission statement, describing the services provided, identify and understand the competition, spell out the marketing objectives and strategies, create the action plan, and create a monitoring strategy in order to determine what works and what doesn’t. Continue reading

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What characteristics separate people into those who follow their business dreams and those who just dream? Have you been dreaming about starting your own business, but keep putting it off? How long have you had those dreams? As you work through limiting conversations with yourself, consider these four steps many entrepreneurs and successful leaders have incorporated. If you are still in the dream stage, see how you can start to take these steps to heart and be one of those people who looks back at life with the satisfaction of knowing you ‘went for it’, rather than just continued to have a dream. Continue reading

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If you own a small business today, blogging should be an essential part of your marketing plan, along with email marketing and social media. Many entrepreneurs and wellness professionals ask me why they should blog. People who read your newsletter might not read your blog. People who follow you on social media may not read your blog. By doing all of these things, you expand your reach, which increases traffic to your website, which results in more customers or clients.

importance of blogging for entrepreneursLet’s talk about what blogs are, why you should blog, and what makes a good blog. Continue reading

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We hear a lot about New Year Resolutions, and setting goals for the new year. You may or may not have set some resolutions for yourself. But, hopefully, you put your 2015 marketing launch plan together months ago. But what about developing a Business Success Story for 2015? Continue reading

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As a health or wellness professional, you might have a sense of how popular health, fitness and weight loss is right now. After all, this is the month of New Year’s Resolutions, right?

I’ve talked to multiple people who say “oh, I started a new plan to….” Fill in the blank.

steps to marketing a wellness businessAnd here you are, with grand visions for what this new year will bring. Fabulous results for your clients and exciting growth for YOU.

But how do you expand into new areas without risking what you already have? That’s the purpose of this article, today. Continue reading

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Let me ask you this question: When you look for a new health professional, are you more interested in finding someone who practices a more integrative approach than a traditional approach?

If you said yes, then read on, because this piece is for you.

add integrative nutrition services to wellness practiceAs a nutritionist or wellness coach interested in integrative and functional nutrition, you might be planning to add it to your practice. But you’re afraid of the lack of science to back you up!

That’s a legitimate concern, of course. But what if there WAS no science, and your clients just ended up feeling better and living healthier as a result, anyway? After all, nutrition IS rather holistic in itself, you know. And when we talk about integrative medicine, we aren’t saying to BYPASS ‘traditional’ testing and therapies. We are COMBINING them. Or, integrating the two. Continue reading

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Many health and wellness professionals today are wondering if integrative and functional nutrition services are for them. But, because it’s still a new area of specialty, they’re just not sure.

Is the science there? Will practicing functional nutrition get them in some type of trouble with authorities? What will their peers think?

functional nutrition servicesWell, sure, this is an emerging area of practice, but by educating yourself, this area of specialty could ENHANCE your practice, not put it at risk!

Organizations, such as the the Institute of Functional Nutrition, and experts such as Jeffrey Bland or Ruth DeBusk, specialize in this area, with incredible outcomes for their customers and clients. And people WANT this type of service, because they’re tired of depending on medications that just MASK the problems, or worse, make them feel worse than before! Continue reading

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Many health and wellness professionals are moving into a more functional nutrition approach with their businesses. But there’s still the issue that they know the clinical side of their service. They just don’t know the BUSINESS side!

Is that you?

how to target your marketing to your ideal clientNo matter what type of service you provide, there are some essentials you have to have in place. That’s the purpose of this article, today. Continue reading

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Ok, you’re busy. In fact, you are so busy you feel you have no life. So, I’ll keep this short.

Here’s how to NOT work all the time in your business; Continue reading

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