I just read a promo for an interview from someone who claims they are making a “7-figure income”, and they share their tips on how we can all do the same, too.
But, here’s the kicker: I personally know that this person does NOT make seven figures, who just let one of their main employees go, and things are NOT going all that well for them! YIKES!
Why do I share this? Here’s why:
How often have YOU read something with a similar claim? How often have you joined in on a teleconference led by someone who claims that THEY are today making 6-7 figures and want you to sign up for their program so you can do the same thing, too? And, have you signed up or purchased what they have to offer, based on their promises?
What is real? Is there any REAL way to know if what the person says is real? Well, sure; in some cases there is. But how often do you do a thorough check into someone who makes such claims?
Now let’s talk about what’s real:
What’s real is what works for you. You take bits and pieces of information from various people/businesses/articles, etc, and you determine how it applies to you. I have a real issue with people saying “This is what worked for me, and I can show you how to make it work for YOU, too!”
It’s just like me telling you that my headaches are gone since I stopped eating certain foods I tested reactive to, and that if YOU stop eating those same foods, YOU won’t get headaches, either. Give me a break! How does that REALLY help you? It doesn’t, but it sure helps ME… and my bottom line dollar! So, you’ll still have headaches, but your pocketbook will be lighter…
If you’ve been reading my blogs at all, you might hear a prevailing theme, which has more to do with integrity than with how to make a quick buck. There really is no “one size fits all” approach to building a successful business. Sure, there are consistent strategies that work. And I will admit that I have a process that I’ve created that works for MOST of my clients. The process works, but the output is extremely individual. Not every single person who completes one project in my process to move them forward is going to come up with the same results.
And, it is also true that, to ensure a greater chance at business success, one MUST do the planning. Yes, this is universal, and you might say ‘one size fits all’ (there are sections consistent in every business and marketing plan), but that’s not totally true. A business plan determines goals and objectives and milestones, and a marketing plan outlines HOW to accomplish your goals and objectives. But the details of each are going to be very different in each person’s plans.
But, I am NOT going to promise that if people start their business the way *I* did, or follow what *I* do, today, that they are guaranteed the financial success I enjoy, today. I am NOT going to tell anyone that if they do what I do, they will be able to make a full-time income on a part-time schedule, as I do, today.
My path will NEVER be what works for others, and I would never feel in integrity by growing my business by telling someone I’m making a 7-figure income… when I’m not, just to get more clients. What I AM going to continue to do, though, is tell people that I can help YOU dig into your own soul and determine the introspective aspects of starting a business, and then walk you through the planning stage, speaking the language YOU understand, in order to help your vision and dreams jump out of your head and into reality. I’m fine saying that, because I know it works. Not because I’m making false promises or avoiding reality.
I know people are always chasing that ‘perfect solution’. I hear it even from some of those in my own membership program. They are not only doing MY program, but three others, as well! What are they learning? MY hope is they are learning a bit here and a bit there, which they then can apply to their own situation. But, my fear is they are overwhelmed by too much ‘learning’ and not enough doing, and not enough planning, in order to turn those goals and objectives into reality. They are spending less time INSIDE themselves, and too much time chasing a dream. And missing reality.
What is reality? What is YOUR reality? Are you living it, or still striving for it?
Margie
Marjorie Geiser, MBA, RD, NSCA-CPT
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