You’ve heard me say this before, but this is an ideal time to start working on a service-based business! An ideal situation is to have a paying job, but many people don’t. And you know what? It’s STILL a great time to start a business, because once you have your business up and running, and the economy has bounced back, people will know who you are and will feel a sense of trust in what you have to offer.

Anyone who dreams of starting a business must go through the self-discovery process of figuring out who they want to see, what they want to offer, where they want to offer it (what location to see clients and what location in general), and why.

The next step is to put your plans together. While doing this, you will learn who else offers what you want to offer, and get a better sense of your strengths and weaknesses, compared to their strengths and weaknesses. This is also when you’ll take inventory of the environment; what are the external threats and opportunities. Sure, the economy is down right now, but it’s down for EVERYONE, so how can you make that ‘theat’ into an opportunity for you?

Through that planning process, you’ll then map out how you will tell the world what you have to offer. What resources are available to you today will be different than they will be in a year or two from now, so work with what you have, not what you WISH you had.

Dreaming won’t make it so, but digging in and doing your research and your planning can make it so. And, doing it during times of slow economic growth is still the best time to start it, now.

Margie