Self promotion as a health professional
Many of my clients are health professionals. And, as a result, they were taught that it is vulgar and unprofessional to promote themselves. In fact, much of our early sessions are around overcoming this perception!
How can you promote yourself without feeling like a ‘car salesman’ (no offense to car salesmen!)?
First, as a health professional, you have to realize you have an incredible service to offer to those in need. But, you need to find out what that person considers their need; never assume. So, the first step is to ask questions!
Let’s take a typical scenario: You are in a networking event, talking with different people who also have services to offer. As a health professional, you want to know if they are happy with their current state of health. They ask you what you do, and you are prepared to present your 30-second audio logo, which tells them what problems you solve and who you work with. Then you can ask them what THEY do for their health goals. Listen to what their needs are. Ask if there is something you can help them with. And, again, just listen!
What you have just done is promote your services, without pushing. This is actually CALLED pull marketing. You are not in this person’s face; you have let them know what you do and who you work with, and they have let you know what their needs are. You can simply provide them with a card. Ideally, if there is a particular issue that came up, ask them for THEIR card, and offer to send them information (simple, not the entire solution!) on that topic. Now you have contact information and can add them to your mailing list.
You never know; I’ve had clients contact me who I spoke to years earlier. Because they consistently received my newsletter, and watched who I was and what I did, and got to know me, when they were ready, they contacted me and became clients!
That’s ideal self-promotion.
Margie